Table of Contents
Why Audemars Piguet? A Quick Reality Check
Before we dive into models and prices, let’s address the elephant in the room: Audemars Piguet is not for everyone. With entry-level prices often exceeding $30,000 USD and waitlists for popular models stretching years, this is a serious investment. But for those who value heritage, exclusivity, and groundbreaking design (like the iconic Royal Oak), AP represents the pinnacle of Swiss watchmaking.
The Top 3 Audemars Piguet Models to Consider in 2026
1. The Icon: Royal Oak (“The AP Everyone Knows”)
The Royal Oak isn’t just AP’s most famous watch—it’s one of the most recognizable watches in the world. Created in 1972 by legendary designer Gérald Genta, its octagonal bezel and “tapisserie” dial are timeless.
Key Specs:
Price Range: $30,000 – $100,000+ (Steel models start around $32K)
Best For: First-time AP buyers, status seekers, design enthusiasts
2024 Availability: Extremely limited. Waitlists at authorized dealers are 2-5 years.
2. The Modern Classic: Royal Oak Offshore (“The Bold Statement”)
Larger, sportier, and more aggressive than the classic Royal Oak. The Offshore is for those who want the AP pedigree but with more wrist presence.
Key Specs:
Price Range: $40,000 – $150,000+
Best For: Larger wrists, bold style, chronograph lovers
2024 Trend: Popular in vibrant colors (blue, green, orange dials)
3. The Avant-Garde: CODE 11.59 (“The Sleeper Hit”)
AP’s controversial 2019 release that’s gaining respect. More traditional round case, but with incredible depth and finishing.
Key Specs:
Price Range: $35,000 – $60,000+
Best For: Collectors, those wanting something different, dress watch fans
2024 Insight: Easier to obtain than Royal Oaks, often available with less wait time.
Audemars Piguet Prices 2024: The Real Numbers
| Model | Material | Retail Price (Approx.) | Secondary Market Price | Availability |
|---|---|---|---|---|
| Royal Oak (41mm) | Stainless Steel | $32,000 | $45,000 – $60,000 | 3-5 year wait |
| Royal Oak (37mm) | Stainless Steel | $29,000 | $38,000 – $50,000 | 2-4 year wait |
| Royal Oak Offshore | Steel/Rubber | $42,000 | $50,000 – $70,000 | 1-3 year wait |
| CODE 11.59 | White Gold | $38,000 | $35,000 – $45,000 | Often available |
| Royal Oak Perpetual | Rose Gold | $130,000+ | $150,000+ | Boutique only |
Where to Buy Audemars Piguet Watches in 2024
Option 1: Authorized Dealers (The “Official” Route)
Pros: Brand warranty, authenticity guaranteed, boutique experience
Cons: Massive waitlists, often require purchase history
Best For: First-time buyers willing to wait, those wanting brand relationship
Option 2: Reputable Pre-Owned Dealers (The “Quick” Route)
Pros: Immediate availability, sometimes below retail for less popular models
Cons: No manufacturer warranty (though dealers offer their own), premium for hot models
Best For: Those wanting specific models now, savvy collectors
Option 3: Auction Houses (The “Collector” Route)
Pros: Access to rare pieces, investment potential
Cons: Buyer’s premiums, requires expertise
Best For: Serious collectors, investors
✅ CHECK CURRENT AUDEMARS PIGUET PRICES
Chrono24 is the world’s largest watch marketplace. Use it to track market prices before buying.
Is An Audemars Piguet Watch Worth It? The Honest Verdict
YES, if you:
Appreciate horological art beyond just telling time
Want a recognizable status symbol that’s more exclusive than a Rolex
View it as a potential long-term investment (certain models appreciate)
Have the budget without compromising financial security
NO, if you:
Just want “a nice watch” – there are excellent alternatives at half the price
Need immediate gratification (waitlists are brutal)
Are buying purely for investment – the market can be unpredictable
Have to stretch financially – never go into debt for a luxury watch
Top 3 Audemars Piguet Alternatives to Consider
Patek Philippe Nautilus: Even more exclusive, similar Genta design
Vacheron Constantin Overseas: The “third” of the holy trinity, more available
Rolex Daytona: Similar prestige, better availability, holds value incredibly well
Frequently Asked Questions (2024 Edition)
Q: Can I walk into a boutique and buy a Royal Oak today?
A: Almost certainly not. For popular steel models, waitlists are years long. You’ll need to build a purchase history with the brand first.
Q: Do AP watches hold their value?
A: Most models do, especially Royal Oaks. Some limited editions have appreciated 200-300% in recent years. However, this isn’t guaranteed.
Q: What’s the best “entry-level” AP?
A: The 37mm Royal Oak in steel (ref. 15450) at ~$29,000 retail, if you can get it. Otherwise, consider the CODE 11.59 or a pre-owned Royal Oak from 5-10 years ago.
Q: Should I buy new or pre-owned?
A: For your first AP, consider pre-owned from a highly reputable dealer. You’ll get it faster and can often find better value. Always get authentication.
Final Recommendation: Our 2024 Buying Strategy
Define your budget – including potential secondary market premiums
Visit an authorized dealer to try models on (even if you can’t buy)
Research specific references – know exact model numbers
Set up price alerts on pre-owned marketplaces
Be patient – rushing leads to overpaying or buying fakes